The Marketing Intelligence Platform for Music

Your Ad Spend and Your Streaming Results
Have Never Been Connected.

MAVA connects your ad spend to streaming outcomes — giving your team the intelligence to act on what's working and stop what isn't.

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The Problem Every Label Knows
But No One Has Solved

You Can't Tell What's Driving Streams

"I spent $5,000 on ads last week and streams went up. But I have no idea which campaigns actually drove it."

Without attribution connecting spend to streaming outcomes, every campaign gets funded equally — the ones driving results and the ones that aren't. Across a full roster, that blind spot compounds every release cycle.

You Can't Watch Every Ad, Every Hour.

"I have to check ads on Saturday night to make sure we aren't burning cash on a creative that stopped performing."

Campaigns keep spending until someone manually pauses them. Your team works 40 hours a week. Your campaigns run 168.

Data Everywhere, Intelligence Nowhere

"We have reports from every platform, but by the time someone pulls it all together, the release window is over."

Your team spends hours assembling reports from six platforms into spreadsheets. By the time the picture is clear, the moment to act on it has passed.

Missing Moments That Could Change a Release

"By the time we noticed the TikTok was spiking and got the budget approved, the algorithm had already moved on."

Breakout windows close in hours. Your team's workflow — spot it, build a campaign, get budget approved — takes days. The algorithm doesn't wait.

Every other industry has solved this. Music hasn't. Until now.

One Platform.
Four Capabilities.

The full intelligence layer from spend to outcome — across every artist on your roster.

Attribution

See which campaigns actually drove streams

Spend Protection

Automatically stop ads that aren't working

Performance Intelligence

Know what to optimize and where to reallocate

Momentum Detection

Catch breakout moments and fuel them

Attribution

Connect Spend to
Streaming Outcomes

Ad platforms report their own metrics. MAVA connects your spend directly to streaming outcomes on Spotify — so you can see which campaigns actually moved the needle, not just what the ad platform tells you.

Prove What Actually Drove Streams

Campaign spend and streaming outcomes on a single timeline. Did the ads cause the spike, or was it organic? Answer with data, not spreadsheets.

Your Platforms, One View

Meta, TikTok, and Google ads unified in a single view. No vanity metrics — just the numbers that tell you whether your campaigns are actually moving releases toward their targets.

Release Target Tracking

Set streaming and audience growth targets for each release. See whether you're on pace — and which campaigns are contributing.

Spend Protection

Stop Ineffective Campaigns, Automatically.

You can't watch every campaign, every hour. Spend Protection detects underperforming campaigns and pauses them automatically — before budgets drain.

Always On, Always Protecting

96 performance checks a day, across every platform. Underperformers get caught in minutes—not your next meeting.

Your Thresholds, Enforced Automatically

Set your cost-per-result floor. The moment an ad dips below it, MAVA pauses it — no hesitation, no manual review.

Nights, Weekends, and Holidays

Your team works 40 hours a week. Your campaigns run 168. MAVA covers the 128 hours in between.

Full Transparency on Every Action.

Every campaign paused, every dollar preserved — logged and visible so your team always knows what happened and why.

Performance Intelligence

The Decisions That Used to Take
a Dedicated Analyst

AI-driven analysis across your full roster — identifying what's working, what to optimize, and where to reallocate budget to drive better outcomes.

Roster-Wide Patterns

See which campaigns, creatives, and audiences are winning across your entire roster — patterns that are invisible artist-by-artist, obvious at scale.

Learn From Every Release.

MAVA analyzes performance across your release history to identify what's driven results before — so your next campaign starts from what worked, not from scratch.

AI-Powered Recommendations

Generates specific optimization recommendations — targeting adjustments, budget reallocation, and creative insights.

Momentum Detection

Detect and Amplify Breakouts, Automatically.

Momentum Detection scans your roster for organic velocity — and automatically allocates your pre-set budget behind breakout content while the window is still open. Organic content on Instagram, TikTok, and YouTube — including Shorts.

Continuous Roster Scanning

Surfaces breakout opportunities across your roster around the clock — catching content gaining organic traction the moment it starts, not hours later.

Signal, Not Noise

Not every spike is a breakout. MAVA first detects content outperforming what's normal for each artist, then confirms the momentum is sustained before committing budget — filtering out noise so you only boost what's real.

Drives Audience Growth, Not Just Views

Boosts are optimized to drive profile visits and follows — turning a moment of traction into sustained growth that can change the trajectory of a release.

You Set the Budget, MAVA Deploys It

Define your boost budget per artist up front. MAVA only spends what you've pre-approved — no surprises, no runaway spend.

Built Because the Gap
Shouldn't Exist

A decade of building enterprise automation and running campaigns in the music industry. The infrastructure connecting ad spend to streaming outcomes should have been built years ago. We're building it now — with the labels who want to get there first.

Read the story behind MAVA

The Connective Layer That Never Existed

The infrastructure between where marketing dollars are spent and where streaming outcomes are measured has never been built for music. Until now.

Enterprise Engineering Meets Music

The same rigor behind mission-critical systems at GM, Intel, and Disney — applied to the problem the music industry never solved.

Built for Your Roster.

From 10 artists to 100+. MAVA scales with your roster size, not against it.

See How Your Campaigns Connect to Streams

In 30 minutes, we'll show you how your campaigns connect to streaming outcomes—
and what intelligence MAVA can surface from your existing data.

Even if you don't buy, you'll walk away with a clearer picture of your marketing performance.

Book Your Campaign Intelligence Report

Built for labels running active digital campaigns across their roster

Starting at $200/mo for up to 5 artists

Questions before scheduling?

hello@mavatech.ai

Running campaigns for a label?
Talk to us about agency partnerships →

Your Ad Spend and Your Streaming Results Have Never Been Connected.

The Problem Every Label Knows But No One Has Solved

You Can't Tell What's Driving Streams

You Can't Watch Every Ad, Every Hour.

Data Everywhere, Intelligence Nowhere

Missing Moments That Could Change a Release

One Platform. Four Capabilities.

Attribution

Spend Protection

Performance Intelligence

Momentum Detection

Connect Spend to Streaming Outcomes

Prove What Actually Drove Streams

Your Platforms, One View

Release Target Tracking

Stop Ineffective Campaigns, Automatically.

Always On, Always Protecting

Your Thresholds, Enforced Automatically

Nights, Weekends, and Holidays

Full Transparency on Every Action.

The Decisions That Used to Take a Dedicated Analyst

Roster-Wide Patterns

Learn From Every Release.

AI-Powered Recommendations

Detect and Amplify Breakouts, Automatically.

Continuous Roster Scanning

Signal, Not Noise

Drives Audience Growth, Not Just Views

You Set the Budget, MAVA Deploys It

Built Because the GapShouldn't Exist

See How Your Campaigns Connect to Streams

Your Ad Spend and Your Streaming Results
Have Never Been Connected.

The Problem Every Label Knows
But No One Has Solved

One Platform.
Four Capabilities.

Connect Spend to
Streaming Outcomes

The Decisions That Used to Take
a Dedicated Analyst

Built Because the Gap
Shouldn't Exist