For labels that run their own campaigns
You're spending on ads. You can't say which ones brought the streams.
Spend goes out across Meta, TikTok, and YouTube. The reports come back weeks late, in a different shape from each one, and you keep paying for ads you can't tie to a single stream.
Now onboarding new labels. We'll get your next releases running on MAVA with you, free for 60 days, white-glove.
Built by a team out of Warner, 88Rising, Fender, Stripe, Disney, ESPN, and IBM.
MAVAAttribution
01Why now
For the first time, the work leaves a trail.
For as long as there's been music to sell, breaking an artist came down to instinct: a great ear, and being in the room when lightning struck.
That instinct was real. It still is.
But the money moved. A release lives on Meta, TikTok, and YouTube now, in the space between a video going up and a stream getting counted. You can read it while it's still warm.
The teams pulling ahead already read it. The gut still matters; it's just not the only thing in the room anymore.
Read the full manifesto02The gap
No one ever fixed this part.
The platforms you spend on can't see the outcome you're buying. Ads optimize toward clicks and platform conversions while the streams land somewhere else entirely, so the systems built to make your spend efficient never learn what actually worked.
Budget drains on an ad set that died days ago.
Spend keeps flowing to a campaign that stopped working. Nobody catches it until the weekly export, when the money's already gone.
Weeks of wasted spend
A song catches on TikTok, then burns out before anyone funds it.
The moment crests and fades in a few days. By the time it's pieced back together in a spreadsheet, the window has closed.
The breakout nobody funded in time
03The operating layer
One loop, run across the release's whole life.
MAVA connects the spend to the streams, so what's working is measured against the outcome instead of a platform's proxy for it. Attribution closes that gap, Strategy turns the read into your next move, and Stop Loss and Breakouts automate the efficiency the ad platforms can't, cross-checked against streams, across the lifetime of every release's campaigns.
See the full platformIt starts with every platform in one place. Then the loop runs.
04One place
All your spend and all your streams, in one place.
The major platforms, together: Meta, TikTok, and Google ads on the spend side, Spotify, Apple Music, and YouTube Music on the outcome side, organic social in between. And the whole system is built for music, where the unit is a stream and the cycle is a release, not a checkout.
Paid
Marketing
Ad spend and campaign performance across the platforms you buy on.
Meta · TikTok · Google/YouTube ads
Organic social
Audience
Reach, engagement, and content performance, where momentum first shows up.
Instagram · TikTok · YouTube
Streaming
Consumption
Streams, cost per stream, and the split between directly paid streams and amplified growth: the outcome that matters.
Spotify · Apple Music · YouTube Music
05Frontline → catalog
A release isn't a launch. It's something you run.
MAVA supports the full advertising cycle of a release, not just the launch: targets set and tracked, spend watched, efficiency held, from the first push through the months a release keeps earning. That long tail is where catalog value gets built.
Frontline · release week → first weeks
Hit the targets for this release.
Discrete goals, the loop running hot, day by day while the window's open.
Catalog · the long life
Run the roster, month over month.
Ongoing monthly targets across every release you hold, so growth keeps compounding into the catalog's value.
06The honest proof
Know which releases earned, and which campaigns to stop.
MAVA reads every release in one honest number, cost per stream, so you can compare across the roster and see what's working. Underneath, it stops the ad sets that aren't converting before the budget's gone.
Cost per stream is arithmetic, not a guess. It's your spend over the streams the release earned. There's nothing in it you can't check.
So far
Underperforming ad sets on live campaigns paused the day they crossed their cost target, saving about 12% of the daily budget.
One Strategy-recommended change to a live campaign, and cost per conversion fell more than 5×.
These are from our first pilot, and one label's numbers only prove so much. So we'd rather show you the same read on your own releases than ask you to take our word for it. That's what the 60-day onboarding is for.
07Pricing
Priced by roster, not by usage.
Seats scale with your roster. Releases are always unlimited, and you're never metered for running more.
Starter
For small labels and first rosters.
- Up to 5 artist seats
- Stop Loss: alerts only
- Breakouts: detection & alerts only
- Email support
Growth Suite
For mid-size independent labels.
- Up to 15 artist seats
- Stop Loss: auto-pause
- Breakouts: auto-boost or manual approve
- Priority support
- Dedicated success manager
Scale
For large independents and multi-label groups.
- Up to 50 artist seats
- Everything in Growth Suite
- Custom roles & SSO
- Custom rule templates
- Dedicated infrastructure
- 24/7 support
Enterprise
For majors and groups with complex needs.
- 50+ seats
- Custom terms & integrations
- Custom pricing
- Dedicated support
Start with your next releases
Bring us your next releases. We'll run them with you.
We onboard a few labels at a time and scope a few of your artists and their upcoming releases. It starts with a discovery call about your roster and where the bottlenecks are, then a tailored onboarding plan.
60 days free · white-glove onboarding · no card, no commitment.